At Viable, we understand the challenges of thriving and expanding in a competitive business landscape. That’s why we’ve developed a comprehensive framework to support your business in achieving its goals, driven by Growth Metrics, Product-led Growth, and Market Expansion.
Our framework is here for you to provide guidance and fuel your growth initiatives, leverage product-led strategies, and extend your market reach. It’s the essential companion your business needs to make significant strides in the industry, whether you’ve been stagnant for a while or are just starting your professional journey.
Stages & Steps
In the initial phase, we thoroughly examine your current growth landscape through a Growth Analysis. This involves a deep dive into your existing growth metrics, strategies, and channels to identify strengths, weaknesses, and opportunities. Our goal is not just to offer advice but to craft strategies tailored precisely to your unique needs, goals, and competitive landscape.
In addition to assessing your overall performance, we conduct a comprehensive Market Opportunity Scan. We aim to identify untapped markets and segments ripe for expansion, apart from the ones you already have. In a nutshell, we pinpoint areas where your business can unlock new growth opportunities, whether due to reduced competition or unmet user needs.
With a solid understanding of your current situation and an in-depth market potential analysis, we move on to Strategy Development. We aim to craft a strategy that aligns with your objectives and maximizes your growth potential. This phase is characterized by identifying the most effective Growth Channels, whether they involve organic methods, paid advertising, referral programs, or a combination.
Our team of experts collaborates closely with you during this critical phase. We believe in the power of personalization, so we create a tailor-made Growth Channel Identification Strategy that perfectly aligns with your unique objectives and business goals. We understand that a one-size-fits-all approach is unsuitable for every business, and our strategy reflects that understanding.
Furthermore, we place a strong emphasis on a specific Product Strategy. Your product should be a passive element and a driving force behind your growth efforts. To achieve this, we innovate features and strategies that position your product as the primary catalyst for growth.
By differentiating your product from competitors and making it attractive to your target audience, we ensure that it meets market needs and becomes a magnet for user acquisition and retention. Our holistic approach to strategy formulation ensures that every aspect of your business is aligned with your growth objectives.
Once we’ve carefully tailored the ideal strategies for your business, it’s time to put them into action. The Execution phase is where we roll out Growth Campaigns across the identified channels. These campaigns are meticulously designed to target user acquisition and engagement, generating real momentum for your business in the marketplace.
Simultaneously, we maintain a keen focus on Product Iteration. We understand that the market is dynamic and that user expectations evolve. To ensure that your product remains relevant and aligned with these changing dynamics, we continuously iterate and improve it. Our team works closely with your in-house experts to ensure your product stays at the forefront of your growth efforts.
Our approach to execution is not about delivering a strategy and leaving you to figure it out on your own. We work alongside your team, providing support and guidance throughout the Εxecution phase. By collaborating closely, we ensure that every aspect of your strategy is effectively implemented and proactively address any challenges that may arise.
Our commitment to your success continues beyond Εxecution. We actively monitor key performance metrics to ensure our strategies yield the desired results. We closely track data to provide you with actionable insights.
Performance Metrics Monitoring is critical, allowing us to adapt strategies and goals in response to indicators promptly. This step is closely tied to Iterative Optimization, a vital part of our process. We refine growth strategies based on real-time feedback and performance data, ensuring your growth efforts remain effective and adaptable to evolving market dynamics
We have understood that in the business world, success belongs to those who dare to innovate, relentlessly pursue growth, and adapt to a changing landscape. Our comprehensive framework is your guiding light in pursuing excellence.
With Viable, you’re not just striving for success; you’re defining it. We’re here to fuel your ambitions, overcome challenges, and create a future where your business thrives, evolves, and conquers.
So, take the next step and embark on this transformative journey together. With Viable, your potential knows no bounds, and your success story is waiting to be written. It’s time to rise above, seize opportunities, and confidently lead your industry. Are you ready to rewrite your future? The choice is yours.