At Viable, we excel at simplifying complex challenges in a user-friendly way through our user-centricity and agile approach. Our User-Centered Design tackles pain points and aligns with motivations and behaviors.
This approach is more than just a process; it’s a dynamic roadmap meticulously crafted to empower your business across every stage of your product’s journey. From the inception of your concept to its ongoing refinement, our framework guarantees that your product not only thrives in a competitive landscape but consistently delivers exceptional value to your users.
Stages & Steps
We always start with a deep dive to understand your business requirements and user demands, ensuring alignment with you from the outset. To achieve this, we conduct a needs & customer behavior assessment to find all your client’s needs and pain points and solve them through your product.
After discovering pain points and the audience’s needs, we create intense user-research workshop sessions. These environments foster innovation and allow for generating and refining groundbreaking product ideas. These sessions align your goals, target audience, and competitive landscape to determine the ideal development environment, product launch, audience targeting, and more.
In the design stage, the User-Centric Design appears, placing the end user at the core of every process. So, in this stage, we craft user journeys, wireframes, user research models, and prototypes that resonate with your users, creating engaging experiences and precisely what they need.
Through our cutting-edge user research, we find out:
- Problem Analysis: Core issues, their scope, and their impact to pinpoint the root cause of problems. This comprehensive analysis combines quantitative and qualitative methods to set the right direction for future actions.
- Persona: Our personas are based on actual user data and research, ensuring solutions are tailored to users’ needs.
- Empathy Map: Deeper insights into our users’ emotional states, helping design more empathetic and user-centric services.
- Affinity Map: We organize and categorize large amounts of data to identify trends and insights from scattered information.
- User Research Methods: Various techniques to gather insights about users and their needs, behaviors, and motivations.
- Customer Journey: This visual representation of a user’s interactions helps us identify potential pain points and moments of delight, enhancing the overall user experience.
- Fogg Behavioral Model: We understand and manipulate motivation, ability, and triggers to create more effective interventions and solutions.
In addition, to ensure our designs meet stakeholder expectations, we establish Feedback Loops that gather early feedback and insights, enabling us to make necessary adjustments.
Apart from the above, we understand that technology is the backbone of every digital solution, and choosing the right one is crucial to its success. This is why we operate so much on the User Interface (UI), which stands at the top of this interaction, bridging the gap between human desires and technological capabilities.
By saying UI, we operate in:
- Design System: A comprehensive set of reusable components and guidelines to ensure design consistency and streamline collaboration.
- Style Guide: Standards for typography, colors, and visual aesthetics to maintain a cohesive brand and user experience.
- Component Elements: Reusable UI building blocks, such as buttons and checkboxes, for a consistent and intuitive user interface.
- Mock-Ups: Static, high-fidelity visuals representing the final product’s design.
- Scroll & Hover Animations: Enhancements for User Engagement and interactivity.
- User Interface (UI): Well-designed and user-friendly digital interfaces.
- Interactive Prototyping: Simulated functionality and interactivity to gather feedback and validate design choices.
- Prototyping: Create a simplified interactive product version to test and refine ideas before full development.
We also operate in:
- Gathering Feedback: Collect user opinions, suggestions, and evaluations to understand what works and needs improvement.
- Validating: Confirm that the product meets user needs through usability testing, surveys, and analytics.
- Creating Flows: Design user pathways (flows) to ensure a smooth, intuitive journey through the product.
- Using Behavioral Elements: Employ visuals, feedback mechanisms, and reward systems to guide and motivate user actions effectively.
- Creating Wireframes: Develop visual blueprints that outline the structure and layout of the product without focusing on aesthetics.
We select the most suitable technologies and tools in the Development phase through our Viable Tech Stack Selection. Our goal is to ensure that your product not only meets client needs but is also poised for robustness and scalability in the long term. To better understand which Development Strategy to operate for your company, we use three main solution categories:
- Enterprise Solutions:
Enterprise Solutions mean that we create personalized software or systems tailored to the specific needs of your business. This may include building web and mobile applications, developing data science solutions, and starting with an MVP to test and refine the initial idea. These solutions are tailored to address unique challenges, streamline operations, and improve efficiency within the specific industry your company is in.
The key characteristics of Enterprise Solutions are:
- Personalization: Our Enterprise solutions are highly personalized to align with your organization’s unique processes, workflows, and requirements.
- Scalability: Our Enterprise solutions are designed to grow and adapt as the organization’s needs change. They can accommodate increased user loads, expanding datasets, and evolving business processes.
- Integration: We often integrate various software systems and technologies to create a seamless and interconnected IT ecosystem. Integration may include linking databases, applications, and third-party services to enable data sharing and communication.
- Automation: Our Enterprise solutions frequently incorporate automation to reduce manual tasks and increase operational efficiency. This can involve automating routine data entry, reporting, and decision-making processes.
- Data Analytics: Our Enterprise solutions include data analytics and business intelligence features. They enable organizations to collect, analyze, and visualize data to make informed decisions, identify trends, and gain insights into their operations.
Some of the Enterprise Capabilities are:
- Minimum Viable Product (MVP):
An MVP is the most basic product version with just enough features to satisfy early customers and gather feedback. It is developed with the minimum effort and resources to test the product’s viability and gather insights for further development.
- Web Development:
Web development refers to creating websites and web applications. It involves designing, coding, and maintaining websites to ensure they are functional, visually appealing, and user-friendly on the internet.
- Mobile Development:
Mobile development involves designing and building applications specifically for mobile devices such as smartphones and tablets. It encompasses native app development (for specific platforms like iOS or Android) and cross-platform development (for multiple platforms).
- Data Science:
Data science is a field that uses scientific methods, algorithms, processes, and systems to extract insights and knowledge from structured and unstructured data. It combines statistics, programming, and domain expertise skills to analyze data and make data-driven decisions.
- SaaS Platform (Software as a Service):
SaaS Platforms are software solutions delivered over the internet to your customers. They typically involve web and mobile app development and may leverage low-code development to build and maintain the platform. Sometimes, E-commerce app development may be relevant for SaaS platforms that offer online sales.
SaaS Platforms have become increasingly popular due to their flexibility, cost-effectiveness, and ease of use. They are the ultimate solution since they empower businesses of all sizes to access robust software solutions without complex infrastructure management, making them a key driver of digital transformation in various industries.
Here are the detailed characteristics of SaaS Platforms:
- Delivery Model: SaaS platforms are hosted in the cloud, meaning the software and data are stored on remote servers. Users access these platforms through web browsers or applications, eliminating the need to install and maintain software locally on their devices.
- Subscription-Based: SaaS platforms are typically offered on a subscription basis, where customers pay a fee (monthly or annually) to use the software.
- Multi-Tenancy: SaaS platforms are designed to serve multiple customers from a shared infrastructure.
- Accessibility: Our SaaS platforms offer the advantage of accessibility from anywhere with an internet connection. Users can access the software and their data on various devices, including computers, smartphones, and tablets.
- Automatic Updates: We provide, maintain, and update the software. Users typically benefit from automatic updates and enhancements without requiring manual installations or software patches.
Some of the SaaS Capabilities are:
- Web Development:
Our favorite process is web development, in which we design, create, and maintain websites and web applications. Through this, we code, design user interfaces, and ensure the functionality and performance of websites on the internet.
- Mobile Development:
Mobile development refers to creating applications designed to run on mobile devices like smartphones and tablets. It encompasses developing apps for platforms like iOS, Android and sometimes cross-platform solutions.
- Low-code Development:
Low-code development is an approach to software development that uses visual interfaces and pre-built components to simplify and expedite the application development process. It enables users with varying technical expertise to create software applications with less manual coding.
- E-commerce App Development:
E-commerce app development involves designing and building mobile or web applications tailored to online shopping and electronic commerce. These apps enable businesses to sell products and services, manage inventory, and process payments online.
Internal Tech Transformation
Internal Tech Transformation is a strategic initiative ideal for modernizing and optimizing your internal technology infrastructure, processes, and culture. Internal Tech Transformation is often driven by the need to stay competitive, improve operational efficiency, and keep pace with technological advancements in the industry. It is a complex and ongoing process that requires careful planning and execution.
When operating in Internal Tech Transformation, we may involve web and mobile development to create internal tools and applications, low-code development for rapid prototyping, and data science to analyze and optimize internal operations.
Here are the detailed characteristics of Internal Tech Transformation platforms:
- Legacy System Upgrades: Replacing outdated systems and technologies with modern ones to improve efficiency and reduce technical debt.
- Cloud Adoption: Migrating data, applications, and services to cloud-based platforms to enhance scalability, accessibility, and cost-effectiveness.
- Data Management: Improving data storage, retrieval, and analysis capabilities to support data-driven decision-making.
- Employee Training: Providing training and upskilling opportunities ensures employees are proficient with new technologies and processes.
- Strategic Alignment: Ensuring internal tech transformation initiatives align with the organization’s strategic goals and objectives.
The Integration & testing phase is where we ensure that your product seamlessly integrates with other platforms, systems, and third-party services. This integration is vital for enhancing your product’s utility and overall user experience. We know that isolation is not an option in today’s interconnected landscape. Your product should effortlessly interact with various technologies to provide users with a holistic and valuable experience.
Quality Assurance takes center stage during this phase. It’s a rigorous process that subjects your product to comprehensive testing and feedback. We leave no stone unturned in pursuing a bug-free and optimal user experience. Through testing, we identify and rectify any issues, ensuring that your product is stable, reliable, and ready to meet the demands of your users.
The Launch & Refinement phase represents a significant milestone in your product’s journey. We are committed to helping you successfully launch your product and continuing to enhance it post-launch since we understand that the real journey begins after the product is in the hands of users.
During the Product Launch, we work closely with you to optimize every aspect of the launch strategy. We aim to ensure that your product gains maximum exposure and adoption, setting the stage for success. From marketing strategies to user onboarding, we provide comprehensive support to make your launch successful.
- Usability Testing: Evaluate the product with real users to find usability issues, gather data, and improve user satisfaction.
- Accessibility Testing: Ensure the product is usable by people with disabilities, expanding the user base and meeting regulatory requirements.
Our commitment is an ongoing partnership. We believe in Continuous Improvement, so we continue to refine your product based on user feedback and rigorous testing procedures. By listening to your users and proactively addressing their needs and concerns, we ensure your product remains competitive, user-friendly, and aligned with your evolving business objectives. This post-launch commitment is essential to your digital solution’s long-term success and sustainability.
At the heart of our methodology is a commitment to innovation, user-centric design, and continuous improvement. Building a successful digital product is an ongoing journey, and our framework reflects this belief. From the initial concept to the final product and beyond, our method guides you toward achieving your business goals while exceeding user expectations. With Viable, we’re not satisfied with just meeting goals; we’re dedicated to surpassing them, setting new benchmarks, and achieving even greater success alongside you.
Our Clients.
Shaping Futures with Google
At Viable, our collaboration with Google through strategic workshops is a testament to our commitment to cutting-edge innovation and shared progress. By partnering with a leading force in the tech industry, we enhance our knowledge base and provide exceptional value to our clients.
Innovative Solutions for Brand Engagement
Partnering with Nivea, we at Viable have created innovative apps to enhance brand engagement. Our solutions were designed not just to capture attention but to create memorable, interactive experiences that resonate with users.
Product Innovation with Coca Cola
In our journey with Coca-Cola, Viable played a crucial role in app design. We've contributed our vision and strategic insight, aiding in the groundwork of market-evolving products.
Empowering Progress with ICMP Workshops
Our collaborative workshops with ICMP have been a cornerstone of Viable's growth and learning journey, fostering a rich environment for innovation, strategy development, and mutual empowerment. Together, we created a dynamic learning environment, unlocking new perspectives for both ends.
Sculpting the Future of Biotechnology
Viable's collaboration with BLI has seamlessly blended technology with cutting-edge biotechnology, yielding innovative digital solutions and a revamped brand identity that sets a new standard in the field.
Elevating Blend to New Heights
In our dynamic partnership with Blend, we've revolutionized workforce management in hospitality, advancing their app, boosting their social media presence, acquiring new clients, and creating a captivating new landing page.
Revolutionizing Restaurant Supply Chains
Viable has revolutionized restaurant supply chain management through our comprehensive partnership with Orderit, developing everything from product to web presence and providing strategic guidance to establish Orderit as an indispensable tool in modern restaurant operations.
Revolutionizing Product Safety and Compliance Verification
Developed by Viable, Prove stands as an innovative solution that streamlines the product safety and certification compliance process, bolstering efficiency in business operations and building trust between businesses and their customers.
Shaping Regeneration’s Product Journey
At Viable, we turned Regeneration’s challenges into a streamlined, user-friendly product, transforming intricate workflows into efficient processes and solidifying our role as more than just a service provider but a committed partner in their journey towards excellence.
Building Seamar's Management SaaS from the Ground Up
We've developed a branding strategy that truly embodies Seamar's vision and values and are preparing to launch a new website to enhance their digital presence. Additionally, our adaptable growth strategy is designed to broaden Seamar's market reach. This approach reflects our dedication to fostering long-term, impactful growth for our clients.
A Digital and Branding Renaissance
Viable has ignited a transformation for Superlabs, crafting a fresh, innovative website and branding that perfectly encapsulates their ethos. As we stand for developing their product, our collaboration marks the beginning of a new, exciting chapter for both companies.
Crafting a New Product Journey with devToM
In partnership with AI leader devToM, Viable catalyzed innovation, reimagining their product, expanding their customer base, and optimizing their pricing strategy, all while crafting a fresh, compelling landing page to solidify their market presence.